Marketing through conversations has been at the core of Smursh even when Smursh was just an idea. It is fundamental to the way we approach any marketing or advertising solution. The thought is driven by the fact that people come online primarily to seek information, a reason why Google is the biggest name on the web, and why blogs top news websites in the USA. With social media the entire ‘search’ for bankable information has found a human form, we often find reports suggesting friends’ recommendations as the most influential bit on the web for users. This is just naturally bound to happen, and it is built through conversations.

Smursh, to use the classical PR line,endeavors ‘to make this conversations happen between brands and customers’. We see this at the inception of the eventual community that a brand builds around itself.