Smursh - Digital Marketing Agency India | Social Media Optimization | Web Designing | Search Engine Optimization | Search Engine Marketing | Internet Marketing | Banner Advertising

Theory of Relativity and Online Advertising

November 16th, 2009 | Posted in Online Advertising | 3 Comments
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‘Advertising like time is relative. And that forms the premise of making it work.’

It is relative to:

  • The brand’’s objective
  • The customer’’s want
  • The time at which the above two meet

Digital media scores over traditional media because it brings the factor of time rightly into the limelight. It can connect the consumer and the brand when both are in a position to engage. It is the difference between selling insurance outside a cinema hall and selling it at the client’’s house on a weekend.
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Welcome to the Works section of Smursh!

November 3rd, 2009 | Posted in Our Work | 1 Comment

For purposes both practical and necessary, this post will be constantly updated with the work we are doing and for whom. It is a working demonstration of the ideas we pitched right when you came in. We basically put invest people and technology to drive conversations and thereby create online communities. Such community building initiatives have been taken for:

A Leading Production House in India

A leading Entertainment Company of India launches first of its Digital Initiatives. Smursh used social networking tools to drive pre-launch users and post launch engagement. The project is still under progress, though we did manage to connect to over 8000 users in just over 2 months purely through Facebook.

A Fast Growing Telecom Infrastructure provider

In fact, one of the fastest growing companies in the Telecom sector, and they needed a solution to build and scale their internal and external communication needs. Smursh strategized and is now executing a Corporate Blogging Solution in lieu of their only other alternative – a printed company magazine! For many this is a successful case to follow on digital and especially social media to move beyond consumer facing brands and opens up possibilities that addresses business problems. A step into ubiquity of conversations as a tool and a solution.

A Unique Camping and Safari Organizer in India

One of the very few travel companies which specializes in Wild Life Safari packages wanted a scalable yet targeted solution for branding and marketing. Smursh is putting the idea of community is the brand into practice and developing a platform to gather travel enthusiasts, specifically wild life safari enthusiasts. And in the process we built a raw but still our own listening tool online.

India’s First Adobe Certified Digital Photography Academy

One of the leading photographers in the country needed to promote the courses he offered through his Digital Photography School. The problem, not many other than the ones in the industry knew his big name, nor the fact that his school was the first and amongst the only two in the country to be certified by Adobe.  What better than a well aware community to do the honours? A touch of Smursh gets in progress.

Featured Case Study:

Amongst our past work is a name that has surprisingly already done some rounds in other organizations, on how local brands use social media. We thought of making a small case for your reference and our joy click here to see how Smursh helped a local Ice Cream parlor secure its brand position, build evangelists and even sales through simple conversations.

Smursh Lab

November 2nd, 2009 | Posted in Lab | 1 Comment

Smursh laboratory does what a lab does best – conduct experiments, give wings to ideas and hypothesis. So when we do come across something which deserves more space than a passing thought, we conduct our own experiments to test the changing waters of Digital Medium.

Scroll through our projects below:

Can You Live Without Google?

The first Smursh Labs project was www.canyoulivewithoutgoogle.com. An experiment on how to market online without using any of the Google properties as well find opinion on what people think of life without Google. Mid way through the project we decided to make it a Twitter only affair and made it an experiment in Twitter marketing as well. The results were satisfying on many counts. In order to know more about the project just say hello to us from us the contact page and mention anywhere in the mail that you want this. A piping hot report will find its way to you soon.

Smursh - Digital Marketing Agency India | Social Media Optimization | Web Designing | Search Engine Optimization | Search Engine Marketing | Internet Marketing | Banner Advertising

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