Social Media Solutions for Hokey Pokey:
Overview:
Hokey Pokey is a local Ice Cream Parlour having seven outlets in the city in a short span of 1 year and adding more outlets and branches on a quarterly basis. It has been one of the first to introduce the concept of Make your own Ice Cream in India.
Objective:
With an innovative and quality Product in hand, Hokey Pokey simply needed to reach out to their Customers and increase the footfalls in their Parlors through Targeted and Economical Marketing efforts.
Solution:
Smursh took a twofold approach to the above Objective. First, to become part of real time and day to day conversations of potential and existing Customers. Second, to establish or use an existing platform to build a community of its regular Customers.
Smursh used tracking tools to discover and monitor conversations revolving around keywords of the Product and its location to enable and be part of conversations. Doing so, Smursh was successful in touching base with its potential customers to make them aware about the brand converting them into Customers by organizing meets and popular events at the parlors.
On the other hand, Smursh parallely established a presence on an existing platform using Facebook. With the help and collaboration of enthusiastic Customers who already had taken initiatives in forming groups, Smursh formed a strong base of fans using Fan Pages and Groups on Facebook. This page now holds a very healthy and interactive community which is part of daily updates, discussions and contests driving indirect sales and branding for Hokey Pokey.
Other than the above, Smursh also designed campaigns which drove engagement for existing Customers and provided added incentives for potential Customers to be part of the Hokey Pokey brand. These campaigns included separate platform design and development which included real time conversation aggregation, online game and viral content.
