About

Back when Smursh started which isn’t that far back we wanted something that fit well with who we are to call as work. We are folks who love the Internet, marketing men, enterprising and somewhat the cool-ish folks on a broad measure. And Smursh became a reflection of these ideas though in its own unique way.

Smursh Story

Smursh is part of Smursh Media, an Internet Marketing and New Media Company. Smursh is our flagship project providing digital marketing and advertising services. Smursh Media also has business interests in building web properties besides some exciting digital corporate solutions.

We believe marketing on the web is all about being human enough to understand and communicate to needs and use technology to do it quickly and effectively. Smursh therefore is primarily a people driven company with just the right amount of technology backing us up.

The Smursh Idea

People come on the web seeking information. While this idea remains constant, the sources of information are continually seeing an overhaul. However, it wouldn’t be a hard ask to agree that people have an innate trust in people and it this trust that drives information search online. It is in the depths of this idea that Smursh and its values got baptized.

The Smursh Idea is an extension of thoughts such as:

• That media needs to listen
• Listening generates conversations
• Conversations form ignited communities
• And an ignited community is the new brand, its members the brand identity

In a world where media distribution and technology won’t be a barrier, it is the community that a brand creates and the kind of people that community attracts that will build and grow organizations. And that world isn’t far away from today. Such a world will be driven by digital media and Smursh helps you adapt and adopt to it.

The Smursh People

Harsh Gadia, Sahil Malkani and Maneesh Madambath helm the daily affairs and draw complex future paths for Smursh. In the summer of 2008 we toyed with the idea of finding a basement to ensure entrepreneurial story of glory. However, better sense prevailed and that thought wasn’t pursued with any serious application. Instead, we have a nice office in a Mumbai suburb from where we hatch plans of gidital digital goodness.