Just wanted to wish everyone a happy and prosperous new year. Here’s hoping that the celebrations don’t just stop with the weekend and that we all find enough reasons to continue it through the year!
The new year is Turquoise because they said so.
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Wishing You a Very Happy New Year
January 2nd, 2010 | Posted in Smursh | 2 CommentsTags: 2010, Smursh
Theory of Relativity and Online Advertising
November 16th, 2009 | Posted in Online Advertising | 3 CommentsTags: Digital Media, Facebook, Online Advertising, Search Marketing, SMS, Traditional Advertising
‘Advertising like time is relative. And that forms the premise of making it work.’
It is relative to:
- The brand’’s objective
- The customer’’s want
- The time at which the above two meet
Digital media scores over traditional media because it brings the factor of time rightly into the limelight. It can connect the consumer and the brand when both are in a position to engage. It is the difference between selling insurance outside a cinema hall and selling it at the client’’s house on a weekend.
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Building Conversational Marketing
October 25th, 2009 | Posted in Blog | 1 Comment
Smursh builds conversations as we believe conversational marketing is at the bottom of community building. And we think while technology can enable it a lot better, it is still a people driven business.
Image courtesy: Sean Dreilinger
Digital.Media.Solutions. – The Smursh Media Story
October 25th, 2009 | Posted in Smursh | 2 CommentsTags: About, Digital Media Solutions, Smursh, Smursh Media
Smursh is Digital. Smursh is Media. Smursh is Solution.
Smursh Media Story
We provide comprehensive digital media solutions while still being distinctly digital, media and solution providing firm.
All of Smursh’s business interest lies in the digital field, Smursh.com is our flagship brand providing comprehensive digital goodness as a full service agency.
We create our own digital properties including websites, online communities and applications grounding a firm media foothold.
And we use the harness the power of these two to enable effective solutions for brands in their communication needs.
Based in Bombay, Smursh Media enables communication online. We believe in the power of communities on the web, and consider clear and creative conversations as the tool to build them. Getting this done effectively is our constant pursuit.
Case Study: Hokey Pokey Ice Creams and Social Media
October 2nd, 2009 | Posted in Case Studies | No CommentsSocial Media Solutions for Hokey Pokey:
Overview:
Hokey Pokey is a local Ice Cream Parlour having seven outlets in the city in a short span of 1 year and adding more outlets and branches on a quarterly basis. It has been one of the first to introduce the concept of Make your own Ice Cream in India.
This Happened
May 5th, 2009 | Posted in Random | No CommentsWhat happened?
This happened.
There are many things that make us stay late at work. There are many things that make us don’t work as well. But very rarely do they both happen together. Yesterday however this did happen.
What happened?
This happened.
A Day to Remember
April 20th, 2009 | Posted in Smursh | No CommentsThere is no peculiarity to today’s date; it won’t be even etched in our memory (unless we just browse to look for this specific post), it is not even the first post on a Smursh blog. However, we believe that is exactly what makes the day special. It is a day this particular blog began rolling and rolling the way we do our work, unceremoniously and straight to the point. No frills or jazz. And we hope to say that way.
This blog will be our repository of research, ideas, views and a general insight within and outside of Smursh. Hope you have a good time browsing.
PS: A lot of people have asked us about the meaning of Smursh, so here it is – there is no meaning. It is a play of words with the names of the three on the right, go figure: P.
Our Hello World
April 14th, 2009 | Posted in Smursh | No CommentsTags: Blog, Smursh
This post remains so because it did
What? Yes!
Hello world..’, ‘Hello world!’, ‘hello-world’
‘This is an example of a Wordpress page, yes, but it is not what you think it is.
Smursh Lab as we call it on this blog is our bastion of ideas and thoughts on online advertising. Smursh itself being a full service agency based in Mumbai. Amongst many things it is the beacon of hope for many who want online advertising to succeed in India. As you can see it is also a place we let loose our thoughts and fancies in general.
We hope to strike some good conversations with you, so please be vocal and loud. And we hope this place adds enough value to the time you spend here.’
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E-MAIL : info@smursh.com
PHONE : +91-22-28782976
