Smursh - Digital Agency » Work

Welcome to the Works section of Smursh!

Maneesh Madambath — Tue, 03 Nov 2009 15:20:57 +0000

For purposes both practical and necessary, this post will be constantly updated with the work we are doing and for whom. It is a working demonstration of the ideas we pitched right when you came in. We basically put invest people and technology to drive conversations and thereby create online communities. Such community building initiatives have been taken for:

A Leading Production House in India

A leading Entertainment Company of India launches first of its Digital Initiatives. Smursh used social networking tools to drive pre-launch users and post launch engagement. The project is still under progress, though we did manage to connect to over 8000 users in just over 2 months purely through Facebook.

A Fast Growing Telecom Infrastructure provider

In fact, one of the fastest growing companies in the Telecom sector, and they needed a solution to build and scale their internal and external communication needs. Smursh strategized and is now executing a Corporate Blogging Solution in lieu of their only other alternative – a printed company magazine! For many this is a successful case to follow on digital and especially social media to move beyond consumer facing brands and opens up possibilities that addresses business problems. A step into ubiquity of conversations as a tool and a solution.

A Unique Camping and Safari Organizer in India

One of the very few travel companies which specializes in Wild Life Safari packages wanted a scalable yet targeted solution for branding and marketing. Smursh is putting the idea of community is the brand into practice and developing a platform to gather travel enthusiasts, specifically wild life safari enthusiasts. And in the process we built a raw but still our own listening tool online.

India’s First Adobe Certified Digital Photography Academy

One of the leading photographers in the country needed to promote the courses he offered through his Digital Photography School. The problem, not many other than the ones in the industry knew his big name, nor the fact that his school was the first and amongst the only two in the country to be certified by Adobe. What better than a well aware community to do the honours? A touch of Smursh gets in progress.

Featured Case Study:

Amongst our past work is a name that has surprisingly already done some rounds in other organizations, on how local brands use social media. We thought of making a small case for your reference and our joy click here to see how Smursh helped a local Ice Cream parlor secure its brand position, build evangelists and even sales through simple conversations.

Smursh Lab

Maneesh Madambath — Mon, 02 Nov 2009 14:51:52 +0000

Smursh laboratory does what a lab does best – conduct experiments, give wings to ideas and hypothesis. So when we do come across something which deserves more space than a passing thought, we conduct our own experiments to test the changing waters of Digital Medium.

Scroll through our projects below:

Can You Live Without Google?

The first Smursh Labs project was www.canyoulivewithoutgoogle.com. An experiment on how to market online without using any of the Google properties as well find opinion on what people think of life without Google. Mid way through the project we decided to make it a Twitter only affair and made it an experiment in Twitter marketing as well. The results were satisfying on many counts. In order to know more about the project just say hello to us from us the contact page and mention anywhere in the mail that you want this. A piping hot report will find its way to you soon.

We Enable Conversations

Maneesh Madambath — Thu, 29 Oct 2009 18:12:40 +0000

Conversations and marketing through it has been at the core of Smursh even we were just an idea. It is fundamental to the way we approach any marketing or advertising solution. The thought is driven by the fact that people come online primarily to seek information, a reason why Google is the biggest name on the web, and why blogs top news websites in the USA. With social media the whole ’search’ of information has found a human form, we often see reports suggesting friend’s recommendations as the most influential bit on the web for users. And that is just natural to happen, and it is built through conversations.

Smursh, to use the classical PR term – endeavors- to make this conversations happen between brands and customers. We see this the start of the eventual community that a brand builds around itself.

Invest in People

Maneesh Madambath — Tue, 27 Oct 2009 05:49:15 +0000

As an agency our biggest resource is human resource, no amount of technology can replace the fact that you need people to think creatively and more importantly act humane. We extend this idea to even how we work with our clients and partners. Smursh essentially is a people driven organization, a small army of our own so to say though not necessarily at war with anyone, just disciplined. We build conversations as people do, we build communities and take part in them as people do and thus give brands a face and voice .. like people.

And Build Communities Online

Maneesh Madambath — Thu, 22 Oct 2009 20:27:21 +0000

Community building is the bottom line of our approach to digital media and the services we provide. It defines our idea of what brands need to online as well as what branding would mean in the future when new media becomes the ubiquitous media. The idea of communities and brands are linked in the manner that a brand’s job is to get its users, vendors, partners and evangelists on a common platform. This platform is your community, and it is the identity of this community that is your brand identity. The members of the community therefore your band vehicles, their tools become your media which invariably will be digital in the future.

We hope to speak to you more on this when we meet.