Smursh - Digital Agency » community

We Enable Conversations

Maneesh Madambath — Thu, 29 Oct 2009 18:12:40 +0000

Marketing through conversations has been at the core of Smursh even when Smursh was just an idea. It is fundamental to the way we approach any marketing or advertising solution. The thought is driven by the fact that people come online primarily to seek information, a reason why Google is the biggest name on the web, and why blogs top news websites in the USA. With social media the entire ‘search’ for bankable information has found a human form, we often find reports suggesting friends’ recommendations as the most influential bit on the web for users. This is just naturally bound to happen, and it is built through conversations.

Smursh, to use the classical PR line,endeavors ‘to make this conversations happen between brands and customers’. We see this at the inception of the eventual community that a brand builds around itself.

Invest in People

Maneesh Madambath — Tue, 27 Oct 2009 05:49:15 +0000

As an agency our biggest resource is human resource, no amount of technology can replace the fact that you need people to think creatively and more importantly act humane. We extend this idea to how we work with our clients and partners. Smursh essentially is a people driven organization, a small army of our own, so to say, though not necessarily at war with anyone– just disciplined. We build conversations just as people do, we build communities and take part in them just as people would and thus give brands a face and voice– just like people.

And Build Communities Online

Maneesh Madambath — Thu, 22 Oct 2009 20:27:21 +0000

Community building is the bottom line of our approach to digital media and the services we provide. It defines our idea of what brands need to online as well as what branding would mean in the future when new media becomes ubiquitous. The idea of communities and brands are linked in the manner that a brand’s job is to get its users, vendors, partners and evangelists on a common platform. This platform is your community, and it is the identity of this community that is your brand identity. The members of the community therefore are your band vehicles, their tools become your media which invariably will be vastly digital in the future.