‘Advertising like time is relative. And that forms the premise of making it work.’
It is relative to:
- The brand”s objective
- The customer”s want
- The time at which the above two meet
Digital media scores over traditional media because it brings the factor of time rightly into the limelight. It can connect the consumer and the brand when both are in a position to engage. It is the difference between selling insurance outside a cinema hall and selling it at the client”s house on a weekend.
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